From a cafe in Sydney to a low carb revolution
Our story began in 2012 when a young café owner in Sydney noticed the growing trend of customers seeking to improve their health and vitality by cutting out carb-heavy foods.
At the time, low carb and keto lifestyles were gaining popularity, with people achieving remarkable results by cutting out carb-heavy foods like bread, pasta, rice, and sugars. Unlike passing diet fads, low carb proved to be a sustainable, long-term lifestyle choice backed by proven health benefits and countless success stories of transformed health, bodies, and vitality.