We said Limited Edition... You said "No way"
So why did we create a Limited Edition product?Traditionally food manufacturers keep this kind of things under wraps, using top secret focus groups and consumer research, but this kind of testing more often than not results in an echo chamber where the people involved end up telling the company what they think they want to hear. You end up with a product which is well received in focus groups, but doesn't add much value to real people. By releasing a short run of products (just 3,000 in this case), we can put it out to the people who will actually be enjoying it (you guys) and get real world feedback. Does it turn out as you'd expect? Does it taste nice once it's been in your fridge for a couple of days? Are the carbs too high, or just right? Is 15g of protein what you want in a product like this? After 5 years of talking with our community and releasing a handful of new products we have a pretty good idea, but we're always learning and there's only one way to be sure!
And feedback we received...We new knew you loved the idea of the product within a few hours of releasing it. Our website was flooded with orders and questions from our community, our regular customers and new customers alike. Interest is one thing, but the real question was yet to be answered: Did the Protein Banana Bread exceed our communities expectations? I think it's safe to say it did...
It arrived!!!! The limited addition Protein Breadco Banana Bread!!! Yes it does taste as good as it looks!! Thank you, thank you for creating this one - ive missed banana bread so much - im starting the campain now to get this made in to a staple not a limited addition with @proteinbreadco . . . . . . . . #healthygut #healthyfood #cleaneating #diet #biohacking #healthyfats #wellness #nutrition #holistic #naturalhealth #antiaging #cleanse #energydiet #healthychoices #healthylifestyle #wholefoods #vitality #healthy #instahealth #eatclean #glutenfree #gethealthy #keto #autoimmune #disease #microbiome #functionalmedicine #paleo
Within just a few days the reviews were already pouring in, and after a couple of weeks we'd received almost 100 reviews and the vast majority of them 5 star reviews at that! The feedback was pretty special:
And honest. Thanks Ed.
It was clear what you guys wanted:
Read more reviews of our Protein Banana Bread over on the product page.