About Us
PBCo. (Formerly The Protein Bread Company) was founded to meet the needs of consumers who could not eat bread.
Today, it allows thousands of athletes and health-focused individuals to take it to the next level, with natural high protein, low carb & gluten free products that allow them to meet their daily nutritional requirements.
PBCo. is an Australian owned company that believes in the power of natural high protein, low carb food to inspire and change people’s lives. Founded by siblings Anna & Luke Hopkins who grew up on the far south coast of NSW, they are passionate about using Australian ingredients – many of which come straight from the farm such as golden flax meal grown in south-west Victoria, almond meal from Renmark in S.A, lupin from Irwin Valley in W.A and whey protein from Warrnambool in VIC.
The challenges of modern day living can mean that many consumers really don’t know how good their body can feel. PBCo. aims to change this through creating beautiful, natural, high protein, low carb products that are accessible to all Australians.
Our Team
Luke Hopkins
CTO
Luke, after leaving school at just 15 to pursue his passion for marketing, soon after started his own successful agency – which he ran for 9 years before co-founding The Low Carb Living Group with his sister, Anna in 2014.
After struggling with his weight as a teenager Luke discovered first-hand the transformative effect that a high protein, low carb diet can have on your body, energy levels and mental clarity.
This first-hand experience drives him towards his ultimate vision of helping make Australians and people all around the world fitter, stronger, healthier and ultimately happier, through the power of eating low carb.
Anna Hopkins
Managing Director
Anna has a diverse background including 10 years of leadership with global food retailer McDonalds. Transitioning smoothly from corporate to startup – Anna founded the health-focused Whole Meal Café in 2010 where she created Protein Bread, Australia’s Lowest Carb Bread.
Growing up in regional Australia, Anna is passionate about incorporating sustainable natural ingredients into healthy products for everyday consumers.
After experiencing the positive impact that low carb foods have on her body, mind and life she is excited to be able to guide and inspire people all around the world to also experience these benefits for themselves, and feel better than they ever dreamed they could.
Aaron Wallace
CEO
With a background in corporate finance and accounting, Aaron is passionate about the power of business to change people’s lives.
He lives our eat well, feel great motto daily and values the mental clarity and energy he gains from being low carb. When he’s not at work, you will find him at boot camp, training for his next trail run or reading.
Corinne Cenere
Senior Graphic Designer
Corinne has always had a passion for design and visual arts. From hours of sketching animals as a young child, painting throughout her teens and then completing a Bachelor in Visual Communications at UTS. Corinne has worked in the design industry for almost 10 years and has a particular love for photography, illustration and branding.
Growing up on land with an Italian heritage, a lot of her food came from what was grown in the backyards of her parents or grandparents. With her mum’s love for nutritious clean foods, it was only destiny that she would have a similar relationship with food. Needless to say, you will still find her munching on carrot sticks, raw beans and cucumbers.
Corinne truly believes that food has the power to make us ill or buzzing with energy and life.
Joanne Salerno
Community Manager
Coming from an overweight and diabetic family Jo struggled with obesity as a teenager. She decided that she needed to take control of her health, and embarked on a 3.5-year journey to lose 57kg’s and get healthy,
This involved a combination of cutting out a lot of unhealthy foods, reducing carbs and exercising.
Educating herself on the value of nutrient-rich foods was a key factor. Throughout this, Jo became passionate about helping as many people feel as good as they can, so they could enjoy life with those that they love.
Joanne started with the business in Customer Service, and due to her passion for Low Carb as well as experience as a Weight Loss Coach – quickly progressed and was promoted to Community Manager.
Our Experts
Jessica Turton
Accredited Practising Dietitian
Jessica is an Accredited Practising Dietitian (APD) with post-graduate qualifications in Nutrition & Dietetics from the University of Sydney.
Amy Rush
Accredited Practicing Dietitian
Amy is an Accredited Practicing Dietitian (APD) and Credentialed Diabetes Educator (CDE) working solely with people living with type 1 diabetes.
Anushka Malcolm
Clinical Nutritionist
Anushka is a clinical nutritionist from Adelaide, South Australia. She applies evidence-based, nutritional medicine philosophy to offer healthcare to individuals and groups.
Winner of the 2016 Best of the Best and Label & Packaging Design
at the Australian Food & Beverage Industry Awards
